Best Practices

Vocus Questions: Mark Schaefer on Holiday Social Media Marketing

Are you making a list of holiday social media tactics and checking it twice? If not, don’t fret; Vocus is here to help. Check out what Mark Schaefer, a marketing consultant, social media expert, and author of The Tao of Twitter, has to say about effective holiday social media marketing.

Press Release Hooks: How to Write Catchy Subjects, Headlines and Leads

Let’s face it – a well-written press release means nothing if no one reads it. While quotes from C-Suite members […]

The Good, the Bad, the Ugly… Actually just the interesting, weird, and funny data from Black Friday and Cyber Monday

  Now that the feeding… errr, shopping frenzies known as Black Friday and Cyber Monday are over, data is popping […]

Prep Your e-Commerce Store for the Holiday Influx

The holiday season can be one of the best times of year for business. It can also be the season […]

Facebook + Pinterest = Amazon Brand Pages

If Facebook and Pinterest were to get together, you’d have Amazon Brand pages. The Amazon Marketing Services department has decided […]

Keep older family members safe on the road in December

When: Dec. 3–7, 2012 What: As a teen, getting your driver’s license is a rite of passage, a step into […]

5 Creative Marketing Quotes for a Burst of Inspiration

As a marketing, PR and communications pros, we face a daily push for more and more creativity in our strategy, […]

How to engage your audience and be a social media rockstar

You’re new to social media or maybe you’ve been here before and you’re a little frustrated that no one is […]

What Do Your Content and a Thanksgiving Turkey have in Common?

It takes a good amount of time to get Thanksgiving dinner on the table. Likewise, as anyone who has ever been involved in writing a whitepaper or guide knows, it takes time to select a topic, do your research, consult with experts, draft, rewrite (over and over), until you finally publish it. So why let it go to waste after one meal?

Five Deliciously Tasty Turkey Day Marketing Campaigns

According to the 2011 AllRecipes.com holiday survey, 82% of consumers surveyed think Thanksgiving has been drowned out by early Christmas marketing. So what have brands been doing do to get their Thanksgiving campaigns noticed? The five great examples here offer some insight into the marketing trends that have resonated with consumers this year.

Start Engaging with Google+ and You’ll Thank Me Later

Today’s blogger comes to us from MarketingChap.com, where you can find him and more of his blog posts on Marketing […]

Three Reasons Press Releases are Still Relevant

In the digital age, businesses are able to announce news regarding products and services instantaneously through social media outlets and […]

Yelp! Isn’t Enough: Small Business and Restaurants Need Social

I’m a planner, I like to have an idea of what I’m getting myself into before jumping into things. Maybe […]

Five Ways Little Guys Can Level the Field on Cyber Monday

The big brands are out in full force for the holidays. Target, for instance, started running holiday ads six weeks before Thanksgiving – and more brands have since followed suit. Don’t be intimidated, though: there are plenty of tricks for competing with the big brands on Cyber Monday. Here are five.

Who’s Talking TechCrunch? A Viralheat Conversation Graph

The amount and quality of data produced daily on social media can be mind boggling. But here at Viralheat, social […]

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