Best Practices
Dec 18, 2012
Don’t be fooled by a social media hoax
If it’s on the Internet, it must be true. Right? Partially. And we’ve all fallen prey to a hoax or […]
Dec 17, 2012
Celebrate healthy diet choices in January
When: Jan. 6 – 12 What: The holiday season is a time of indulgence. Big, celebratory feasts are held and […]
Dec 17, 2012
Writing Great Press Release Headlines
As the first thing readers see, your headline needs to work hard to grab attention. Make sure you get it […]
Dec 17, 2012
Three Quick Twitter Tips for Generating Holiday Publicity
Retailers bombard Twitter users during the holiday season with promotions, and many tweets get lost in the scrum. But there's another way to use Twitter to be more visible: harnessing the network's reach to generate publicity from journalists and bloggers.
Dec 14, 2012
3 Steps to Fundraising Success on Facebook
The idea of interrupting an individual with ads while they’re consuming content is not a new concept. We see this […]
Dec 13, 2012
Go Where The Pros Go: LinkedIn
What Is LinkedIn With more than 61 million users in the US, LinkedIn is the 4th most popular social network […]
Dec 12, 2012
Cashing In on Social Media
Marketers have been defending their social media efforts since it’s inception. Initially, the return from social media was difficult to […]
Dec 12, 2012
Four Advanced News Release Tips You Can’t Ignore
In our recent whitepaper, Publish…Promote..Pitch…Publicity! A Three-Step Guide to Creating Online Publicity for Your Business we offered the basics of press release […]
Dec 11, 2012
New Addition to Google+, “Communities”
Google+, have I told you lately how much I love you? When people ask me about my favorite social networking […]
Dec 11, 2012
How to Generate Holiday Publicity with Thought Leadership
For many B2B businesses, especially in service industries, generating publicity is less about the ‘stuff’ you can offer and more about the ideas, insight and expertise you can provide. Being a “thought leader” can lead to lots of holiday media opportunities, but how do you get there? Here are three ideas.
Dec 10, 2012
Remember the YMCA and social welfare groups this December
When: Dec. 29 What: Founded 168 years ago, the YMCA has become synonymous with providing aid to people in need, […]
Dec 10, 2012
How a News Release Works and How to Figure Out Your Content
If you’re not sure whether press releases are a worthy part of your PR arsenal, let’s take a look at […]
Dec 10, 2012
Social Media Metrics – What to Track and Why
Humans have always been social. We enjoy sharing meals, telling stories over a campfire, and surrounding ourselves with thoughtful conversations […]
Dec 7, 2012
Social media pitches: journalists weigh-in
New York Times political writer Nick Confessore hates being pitched through social media and prefers the email pitch over the […]
Dec 7, 2012
Increase Search Traffic by Boosting Click Through Rates
Optimizing click through rates (CTR) has long been an integral part of running a successful paid search campaign. So why […]
