Best Practices
Jan 29, 2013
Thanks for the Tactics. Where’s the Sauce?
How many marketing plans, how many blog posts, how many conversations in meetings or online revolve around tactics? Far too many. Without the sauce of creativity, there’s nothing but bland empty gestures, usually filled with corporate messaging.
Jan 28, 2013
Kids, get some brain food in March and eat breakfast
When: March 4 – 8, 2013 What: Breakfast is the most important meal of the day, or so the old […]
Jan 28, 2013
5 Online Marketing Lessons I Learned the Hard Way
Today we have Jayson DeMers sharing his experience on online marketing lessons he’s learned the hard way. Over the […]
Jan 28, 2013
A New Tool For PR? I Heard It Through the (Twitter) Vine…
Twitter announced the release of its new standalone iOS video-sharing app last week after previously acquiring Vine last week. Offering […]
Jan 26, 2013
How to Get Free Publicity
Online news releases are a great way to get the attention of the media and generate publicity. However, you should […]
Jan 25, 2013
How Important is Hosting For Your Marketing Campaigns?
At first glance, you may not think that your choice of hosting provider has much to do with your internet […]
Jan 24, 2013
Advertising Without Advertising: User Generated Content Takes Control
User-generated Content (UGC) is a big thing for brands to embrace. The idea that a brand doesn’t have to pay […]
Jan 23, 2013
[Recap] #MetricsChat 1/22/13
Last night we hosted our third Metrics Chat and we’re happy to say that the chats are quickly growing! Over […]
Jan 22, 2013
Social Media and the Presidential Inauguration
I remember when our President was first sworn into office back in 2009. Social media was this cool evolving space […]
Jan 22, 2013
Marketers Must Grapple with Technology
IDC has released its Top Ten Predictions for CMOs in 2013, and it's chock full of tension between the CIO and the CMO. Communicators should see this as the harbinger of integration across company silos.
Jan 22, 2013
Pitching Journalists In An Age of Pageview Journalism
In the old days, newspapers and publications had a pretty simple way of measuring success: total circulation and newsstand sales. […]
Jan 21, 2013
Learn more about your choices and rights as a health care consumer in February
When: February 1-28 What: The year has just started and it’s already one of the worst cold and flu seasons […]
Jan 21, 2013
Four Ways to Boost Your Business with Local Search
A customer’s choice about whether to spend their dollars at your business often comes down to how easily they can […]
Jan 18, 2013
Buying Signals: How to Turn Social Media Into a Lead Stream
We now use social media to comment upon a lot of things that we used to keep to ourselves or just share with friends. This is a huge opportunity for any business that can recognize ‘buying signals’ – public thoughts on social media that indicate intent to buy a product or service.
Jan 17, 2013
Google Authorship Helps Boost CTR, Plus Other Hidden Benefits
As Andreas Voniatis pointed out in a recent blog post here on Viral Heat, optimizing your click through rate (CTR) […]
