Best Practices
Feb 7, 2013
Six Easy Ways to Generate Publicity for Your Business
Like anglers and their fish tales, customers are often dubious about the claims that businesses make in their marketing. However, businesses have a validation tool even more powerful than an angler's snapshot: third party publicity. Like angling though, you have to tempt journalists and bloggers to bite. Here’s how.
Feb 6, 2013
[Recap] #MetricsChat 2/5/13
Week after week, #MetricsChat is proving itself as a strong and growing community in the land of Twitter Chats. We […]
Feb 6, 2013
What to Ask Yourself Before Joining Social Networks
Social media has given us the ability to communicate in real-time and is constantly changing the way we share messages […]
Feb 6, 2013
When Brands Get Bullied
The Internet loves a good crisis. It thrives on the conflict, the emotionally charged arguments, the perception that some innocent […]
Feb 5, 2013
Using Survey Incentives to Supercharge, Not Skew, Your Responses
As many marketers experience, you may have had some trouble getting answers to your latest marketing survey. This is when you should start thinking about incentivizing: giving in order to get. The problem here, however, is that incentives can complicate your response rates and lead to a skewed picture.
Feb 5, 2013
Thanks for the Sauce. Where’s the Tactics?
Last week, I wrote a post about the necessity of great creative to make tactics work. Yet alone, saucy creative can't succeed. Businesses need tactical excellence to fare well online.
Feb 4, 2013
Make music in your schools throughout March
When: March What: Music starts out simply, usually by learning to sing the “ABCs” or the “Wheels on the Bus.” […]
Feb 4, 2013
Visual Online Marketing: Are You Looking Good?
Images have never mattered more to marketers, brands, social media managers, and customers alike. Facebook now owns photo sharing app […]
Feb 4, 2013
What Marketing Opportunities Are You Missing?
Once a month, I get a shiny magazine filled with products from one of my favorite beauty stores. This paid media […]
Feb 1, 2013
How to Get the Most Out of Your LinkedIn Profile
You may hear people are calling it the Facebook for business professionals and while that may or may not be […]
Feb 1, 2013
Six Reasons I Unfriended You on Facebook
This is a guest post by Michael Perulli, account executive at Cision. Facebook is a valuable networking and content marketing tool […]
Jan 31, 2013
5 Things You Need to Do to Make Your Blog Successful
You’ve decided to start a blog. You know what you want to write about, and you’ve set up WordPress. Maybe […]
Jan 31, 2013
Bricks and Feathers: The Two Types of Content You Need
A blended content marketing strategy should include a mix of larger content productions (research reports, white papers, a podcast, video series) and simple text and photo content published via social networks like Facebook, Twitter, LinkedIn and so on - what Chris Sietsema at Convince & Convert calls "bricks and feathers".
Jan 30, 2013
Strengthen Your Strategy With a Split Test
We’ve all heard the old adage, “If at first you don’t succeed, try, try, try again.” It’s a nice sentiment, […]
Jan 29, 2013
Vine: what’s not to love?
I must admit, when Vine was first introduced, I wasn’t the biggest fan. I just didn’t see the point in […]
