Best Practices
Feb 15, 2013
Seven Reasons I Unfollowed You (or Your Brand) on Twitter
This is a guest post by Michael Perulli, account executive at Cision. I recently rejoined the Twittersphere (I was on hiatus […]
Feb 14, 2013
#MetricsChat Recap
Every Tuesday evening #MetricsChat gathers on Twitter to discuss topics surrounding marketing, analytics, and rising trends in the social space. […]
Feb 13, 2013
Prepare to Shine on Presidents’ Day
We’ve all seen Presidents’ Day ads in our local papers and TV commercials. They tend to feature car dealerships and […]
Feb 13, 2013
Pros and Cons of Social Ad Formats: Where you should invest a limited ad budget on Twitter
This is a guest post by Jana Fung, Marketing Manager of MixRank.com Previously, we looked at the pros and cons […]
Feb 13, 2013
Shel Holtz: Smartphones Are Swiss Army Knives for Life
The consumer shift to mobile technology is about far more than accommodating a smaller screen size, says technology and marketing expert Shel Holtz. While communicators scramble to ensure their content looks right on screens between 4 and 10 inches, a more fundamental shift in behaviors is taking place, which should be top-of-mind for businesses.
Feb 13, 2013
Use Your Agency Advantage to Stay on Top
The old adage goes, the cobblers’ wives go barefoot and doctors’ wives die young. Could the same be said about advertising agencies? As we […]
Feb 13, 2013
How to Deal with Negative Social Media Comments
You can have the best product or service in the world, and chances are, in the residual corners of the Internet, there is someone who doesn’t like you, and will make sure you know it. Here’s how to handle day-to-day negative social media comments.
Feb 12, 2013
Pros and Cons of Social Ad Formats: Where you should invest a limited ad budget on Facebook
This is a guest post by Jana Fung, Marketing Manager of MixRank.com As new digital ad formats surface in the […]
Feb 12, 2013
Eight Media Pitching Don’ts (And Eight Do This Insteads)
Media pitching is crucial for marketers in any business, whether big and small. However, pitching the media can sometimes be like a real life version of The Hunger Games, where multiple pitfalls and enemies stand in the way of the coverage and publicity your brand needs to thrive.
Feb 12, 2013
Five Community Love Lessons from Bon Jovi
It's Valentine's Day week, and what better way to celebrate than to highlight five love lessons in community management from Jon Bon Jovi?
Feb 11, 2013
Get literary in March
When: March What: One of the fundamental steps in obtaining a good education is learning to read. Although literacy is […]
Feb 11, 2013
Make the Most of Mobile Marketing
In 2012, the number of U.S. tablet users hit 70 million and smartphone users worldwide surpassed one billion. The pressure […]
Feb 8, 2013
Is that a Facebook Card in your wallet?
Is Facebook reminding you that your friend’s birthday is coming up soon? Are you panicking at the thought of what […]
Feb 7, 2013
The State of Chicago Media
PRSA Chicago hosts panel discussion from three local journalists on the state of Chicago media.
Feb 7, 2013
Three Takeaways from Susan Young’s “Badass Social Media”
Susan Young is the author of the newly published The Badass Book of Social Media and Business Communication, which offers proven tips, techniques and insights about how social media works in business and marketing. Having followed Susan - named one of 75 Badass Women on Twitter - for many years, we jumped at the chance of a phone interview with her.
