Best Practices

PR 101: How to Pitch Holiday Gift Guide Editors

We've talked to hundreds of HGG editors about what makes them pick your pitch for their HGG pages, and here are some of the most important takeaways that guarantee to help you land that important end-of-the-year gift-giving page.

3 Keys to Creating Great Brand Content

Every day, your audience decides what content to read and what to ignore. How many eyes are on your content? […]

How to Power Your Own PR

While journalists certainly are an important component of the public relations equation, I feel like we’ve come to rely on […]

5 Content Promotion Tactics You May Not Have Thought Of

Your content is worth nothing if no one reads it. But with so much noise out there, how can you […]

6 Best Practices for Social Media Promotion

Social platforms frequently change their algorithms. So how can you reach your audiences? Learn why paid advertising matters and how to do it in this post!

PR 101: 6 Tips for Pitching Vox

Want to reach the journalists at Vox? Follow these pitching tips.

Free Tip Sheet! Make Your Press Releases Stand Out

Every day, 1,800 press releases are published in the United States. Do yours stand out or go unnoticed? Learn to grab journalists' attention with your news!

How to Make Your Next Marketing Campaign Even More Successful Than the Last

You have a big marketing campaign coming up and you really need to make a splash with this one. So […]

Media Monitoring and the Information Iceberg

Timing is everything, and if you know what to monitor, where and when, you’ll be the one leading the conversation […]

5 Dimensions of a Social Superuser

Every quarter, there's a lot of talk about user growth and profitability. But who are the people driving key actions? Learn all about these social superusers!

What Can You Get Out of Real-Time Monitoring?

Right now, someone is voicing their opinion, love or distrust on social media. Do you take the time to listen? […]

PR 101: 7 Tips for Pitching the New York Post

Want to reach the reporters of the New York Post? Follow these pitching tips.

4 Ways to Leverage Google Analytics for PR Measurement

PR has evolved over the years, so it comes as no surprise the way we report about the success of […]

4 Ingredients for Overcoming a Political Crisis

Political crises are impossible to avoid, and few organizations know how to handle them once they do strike. Does yours? […]

How To Filter Your Audience For Improved Insights

Are you even listening to your audience? Don't miss out on major opportunities to guide your brand. Learn how to filter your audience in this post!

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