Best Practices
Mar 4, 2013
Three How-To’s on Creating Dynamic Video
In an era of visual media, more and more companies are turning to video to inform and compel stakeholders. More […]
Mar 1, 2013
Think Before You Social Media
Sunday night the web was a buzz with Oscars news. If you weren’t watching live, you could catch the action […]
Feb 27, 2013
Celebrate the Bunsen burner and its contributions to science in March
When: March 30 What: Bunsen burners, along with white coats and clear goggles, are the stereotypical fundamentals of laboratory equipment […]
Feb 27, 2013
The 7-Point Community Manager’s Checklist
Starting out in community management can be daunting. But I’ve come to encourage you with this seven-point checklist to help you get started. I wish I had this checklist when I first started as a community manager years ago, so print it out, bookmark it, and refer to it as you get started.
Feb 27, 2013
How to Optimize for Facebook Graph Search
Facebook’s new Graph Search allows users to search for the best places to grab a bite, buy insurance, get an oil change […]
Feb 22, 2013
7 Tips to Tweet up a Blogging Tribe
A blogging tribe, where a community of readers act as your brand ambassadors and visit your blog on a regular […]
Feb 21, 2013
Slides from Shel Holtz’s Mobile Marketing Crash Course!
If you missed the mobile marketing crash course with Shel Holtz, no worries – we’ve got the slides below and […]
Feb 21, 2013
5 Simple Rules Of Marketing
No matter what you do, where you operate from or what you offer your customers, for any business, ensuring you […]
Feb 21, 2013
Sponsorship Marketing Report Highlights Best Opportunities
Brands large and small rely on sponsorship of sporting events, athletes, charities, community, arts, festivals and more. Sponsorium’s new Measuring Global Sponsorship and Community Investment report is a fascinating document that shows what types of sponsorships deliver the most bang for the buck.
Feb 20, 2013
The Unique Benefits of Social Platforms
Businesses today are starting to understand the value in social media for marketing and have turned their attention to […]
Feb 20, 2013
What Is a Communication Strategy?
A communication strategy does not a marketing strategy make. A communication strategy is complementary and subservient to the marketing one. It takes its cues from the marketing strategy, which, in turn, takes its direction from the business strategy.
Feb 19, 2013
Girls, learn about engineering this week
When: Feb. 21 What: Some young girls are interested in princesses and unicorns, while others in fashion, writing or music. […]
Feb 19, 2013
Don’t get Twitter Hacked
If you follow Burger King online, eat at Burger King, or if you’re a fan, I feel for you. The […]
Feb 19, 2013
Vocus Book Club: Think Like Zuck
“Think Like Zuck” is a new read by author Ekaterina Walter that shares the business secrets of Facebook’s founder, Mark Zuckerberg. After devouring it, I felt truly inspired to infuse meaning into my marketing strategies as a community manager and inspire change. Here's an excerpt that I found especially compelling and that I hope you will appreciate.
Feb 18, 2013
Three Reasons to Get to Know Google Analytics
Many small business owners and marketers use “inbound” marketing to attract customers. With inbound marketing marketers publish content like whitepapers, […]
