Best Practices

Divert Your Competitors’ Customers With “Sort Of Shout-­Outs”

Rafe Gomez is the owner of VC Inc. Marketing, which provides SEO B2B lead generation, content marketing and PR services to businesses across […]

10 Steps to Developing A Niche Following on Google Plus

Do you want to get a head start on the untapped market of Google Plus for your business? Google Plus […]

Webcast: The Secret to Success in Social Media Monitoring & Analysis

Join us on May 1 for our next webcast! Gleaning actionable insights from social data requires the right technology. It […]

10 Essential Resources for Every Community Manager

As a beginner community manager, you may sometimes feel like you don’t know where to start. This list of blogs, Tweet chats, meetups, and other stuff will help.

Social Media Etiquette During a Crisis

Yesterday’s tragic events of the Boston Marathon explosions have given me a lot of think about. While I’m still deeply […]

Why Owned Media Is Like Owning Your Home

Like a homeowner does with a house, marketers get to control their owned media without other media entities sharing the ownership. And just like home ownership, that has upsides and downsides.

Honoring law enforcement in May

When: Week of May 15 What: There are more than 900,000 law enforcement officers in the United States, but even […]

How to Divert Competitors’ Customers With ‘Bling’ Keywords

Rafe Gomez is the owner of VC Inc. Marketing, which provides SEO B2B lead generation, content marketing and PR services to businesses across […]

What to Consider Before Making a Funny Marketing Video

“Humor in advertising is like a gun in the hands of a child. You have to know how to use […]

Turn Buzz Into Business!

Buzz doesn’t pay the bills. But it can lead to business acquisition. Do you know how to make buzz convert […]

Experts’ Tips on Keeping Your Online Community Engaged

Social media is a funny thing. A finicky thing really. Nowadays just about everyone and their brand is asking you […]

6 Ways to Take Your Social Media Community Offline

Think community management is limited to the online world of questions, comments, shares, posts and tweets? Think again: people are people, not avatars.

Your Guide to Facebook Home

Just when I thought Facebook was done for a while with site updates, acquisitions, etc., Zuckerberg comes along channeling Steve Jobs […]

Why Shared Media is the Best of Both Worlds

Owned media is your website or blog. Earned media happens when customers rave about you. But there’s a gray area between owned and earned that’s just as important: shared media.

All aboard vacation planning in May

When: May 4 – 12, 2013 What: Vacations are often a much-needed source of relaxation for many Americans, so much […]

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