Best Practices
Apr 29, 2013
Recognize disaster relief organizations in May
When: May 21 What: In 2012, Hurricane Sandy wreaked havoc on the Atlantic coast, killing 285 and displacing thousands. As […]
Apr 29, 2013
Think Like a News Editor for Content Marketing Success
Blogging and social media offer marketers the opportunity to publish their own content to attract customer attention, as well as […]
Apr 29, 2013
How to Personalize Your Next Social Media Campaign
Social media gives you an opportunity to reach and impact the lives of consumers in ways that are more personal […]
Apr 29, 2013
SafeAuto Drives National Publicity with Vocus!
Battling competitors with bigger marketing budgets, SafeAuto leveled the playing field with Vocus online news releases to generate national publicity.
Apr 29, 2013
8 Steps for Handling Online Criticism
Online haters can hurt your brand, damage reputations and drive away customers. Here are eight tips to defuse digital drama from Andrea Weckerle of CiviliNation.
Apr 26, 2013
Weekend Read: Six Ways to Grab the Media’s Attention
Excerpt from Let’s Close A Deal by Christine Clifford, a new book that guides businesses to better pitching, positioning and selling, published by Wiley.
Apr 26, 2013
5 Tips to Get the Most Out of Pinterest
Pinterest made a speedy, impactful entrance to the world of social media. Initially a haven for mommy bloggers and home […]
Apr 24, 2013
Measuring the Unmeasurable
It has become common knowledge that the consumer of today, has become the user. Using devices, platforms and media in […]
Apr 24, 2013
8 Reasons Brands Should Have CEOs on Social Media
Many CEOs are hesitant to get involved in the social media revolution. Here are eight marketing and brand benefits that might change their minds.
Apr 24, 2013
How to Optimize Your News for Different Social Networks
Don’t use a one-size-fits-all approach when sharing company news on social media. The different features and formats of each social […]
Apr 22, 2013
Protect your skin from the sun in May
When: May What: When the weather warms up, people swarm outside to absorb the warmth and frolic in the sunshine. […]
Apr 22, 2013
Three Ways to Attract Customers
Communicators rely on outbound or ‘push’ marketing strategies to generate sales leads. However, customers are inundated with countless advertising messages […]
Apr 22, 2013
How to Use Social Media for Your Next Career Move
We live in a time when the entire process of recruitment is getting increasingly digitized. HR personnel routinely use digital […]
Apr 19, 2013
Building a Brand Community? Cast a Wide Net.
Every company out there knows they need to build a brand community, says community management expert Sarah Robinson - but not everyone knows how to build a successful one. This piece of advice will help.
Apr 18, 2013
4 Ways to Identify Your Brand Evangelists
With the huge success of social media over the last decade it is more apparent than ever the number of […]
