Best Practices
Jun 20, 2013
Vocus Users Conference with Arianna Huffington: Less stress, more living
Despite missing two flights from London and arriving in Washington, D.C., at 4 a.m., Arianna Huffington, president and editor in […]
Jun 20, 2013
#Demand13 Liveblog: Red Cross’s Wendy Harman on Social Media
Wendy Harman's #Demand13 session provided lessons from the Red Cross Social Media Command Center on real-time response and crisis communications: marketers take note.
Jun 20, 2013
The Pitfalls of Real Time Marketing – Amazon Angers Gandolfini Fans
Today’s story about Amazon’s attempt to pay homage to James Gandolfini is a reminder that companies need to think twice […]
Jun 20, 2013
#Demand13 Liveblog: Joe Pulizzi on the Content Revolution
The use of search and social media to research businesses has created a content marketing revolution, says Joe Pulizzi. This morning, he showed us how to develop quality content, leverage emerging trends and connect with social media.
Jun 20, 2013
#Demand13 Liveblog: Arianna Huffington: Marketing Megatrends
At Demand Success 2013, Arianna Huffington discussed the latest online and social media trends, revealing her vision of a hybrid future where traditional and new media become one.
Jun 18, 2013
#Hashtags on Facebook: How do they work and what you need to know
Like it or not, hashtags are taking over the web. The popular trend of putting a number sign in front […]
Jun 17, 2013
Take a break in the shade this July 3
When: July 3 What: Skin cancer is the most common form of cancer in the United States. According to SkinCancer.org, […]
Jun 17, 2013
How Your Local Business Can Beat the Competition with Social Media
Social media for business is certainly a hot topic these days. The outstanding question has always been whether or not […]
Jun 17, 2013
9 Ways to Generate Publicity With Social Media
With journalists now monitoring social media for the latest stories, a groundswell of buzz around your news can get you into the headlines. Here are nine ways to approach it.
Jun 14, 2013
Best Practices for Social Customer Service
If you’ve ever worked in customer service you are probably well aware of the different personalities that you can run […]
Jun 14, 2013
How to React to a Social Media Blunder
Recently, I very publicly confused Vin Diesel and the Rock on our social media pages and readers were quick to point it out - again, very publicly. While I still shudder at the experience, I did learn some valuable lessons that are worth sharing...
Jun 14, 2013
Six Types of Personal Communications That Nurture Relationships
With so much conversation about online content, marketers risk overlooking an entire category of content that can be extremely effective in nurturing customer relationships: personal communications.
Jun 13, 2013
7 Ways Twitter Can Help Build Your Brand And Establish Online Authority
Twitter has evolved from its humble beginnings. The microblogging platform is increasingly gaining widespread use and acceptance among more diverse […]
Jun 13, 2013
Cision brings Content Marketing to PR
A colleague in London told me yesterday that he was looking through his LinkedIn feed and that every story being […]
Jun 12, 2013
Two Ways to Attract Publicity Without A New Story
Earning publicity doesn’t always require pitching a fresh story to reporters and bloggers. Instead, you can attract them to you with these two straightforward PR techniques.
