Contributors

simon.bossick@cision.com'

About Simon Bossick

Simon Bossick is a Product Marketing Manager at Cision, where he develops marketing collateral and documentation to support the Cision Communications Cloud. Previously, he worked for multi-national publishers (B2B and B2C) in Canada and the UK in product management and marketing roles.

How to Measure The True Value of PR

When it comes to competing for marketing budget and resources, marketing leaders expect to compete on “a level playing field” and yet that has not been the case for senior PR/comms managers. When PR managers compete for budget, resources and recognition for their earned media activity against colleagues representing paid and owned media — the field is slanted against PR.