Contributors

About

Rohan Ayyar spearheads creative content campaigns for tech, retail and service-based startups at E2M, a full service digital marketing agency. Rohan is an avid business blogger, with opinion pieces featured on publications such as Fast Company, Business Insider and Fortune. Follow him on Twitter at @searchrook.

3 Ways to Turn Weak Market Share into an Asset

Nobody can deny that market share is a crucial metric for business success. When we marketers ignore it, we confuse shifts in industry demand with the results of our own actions.

3 Powerful Ways to Link Your Business to a Social Cause

70% of millennials claim they would spend more money with brands that support causes they care about. As a result, social responsibility has become a priority for many brands. Here's how to support a social cause that matters to you.

How to Use Data Insights to Craft a Clever Content Strategy

If visitors are bouncing from your site and customers aren’t opening wallets, you have a problem. By gathering data, you can deliver better experiences for all.

Buyer Personas: Why Use Them & How to Make the Most of Them

Brand image is of paramount importance to a business. In fact, as all savvy marketers know, more than “what” you […]

6 Steps to a Scintillating Social Media Presence

These days a business does not have a choice to not be on social media. The question instead is which […]