Contributors

Lisa.Denten@cision.com'

About

Lisa Denten is the Social Media Manager of Cision U.S., where she leads social strategy, coordinates the blog editorial calendar and manages public relations campaigns. She regularly hosts Cision webinars, was chosen as a #FollowFriday guest on industry blog Spin Sucks, and has spoken on panels for Inbound Marketing Summit and Publicity Club of Chicago. She worked in the newspaper industry before joining Cision in 2008. Connect with her on LinkedIn or Twitter at @lisaml15.

Jan 14, 2014

3 B2C Brands That Do Content Marketing Right

Helpful content is a great way to attract, engage and retain customers. Instead of explaining what it looks like, I […]
Jan 6, 2014

2014: What Will It Bring Your Professional Life?

  Whether or not you believe in resolutions, the new year gives us a fresh slate and motivation to review […]
Dec 17, 2013

Avoid Filler Words in Your Speech

Technical Support Specialist Cezary Chrostowski and Director of Agency Relations Erica Lamb contributed to this post. As communicators, it’s important […]
Dec 10, 2013

Next Generation PR: Driving Innovation in a Social World

Register today for more public relations insight from Shonali Burke in our complimentary webinar How to Build an Integrated Communications Strategy […]
Dec 6, 2013

The Social Media Pitch: What Do Journalists Prefer?

In our 2013 Social Journalism Study, we surveyed 3,000 journalists in 11 countries to find out how they view and […]
Dec 2, 2013

Integrated PR: Q&A with Heather Whaling

We sat down with president of Geben Communication and founder of prTini Heather Whaling to talk about content marketing, public […]
Nov 25, 2013

Content Amplification: Definition, Tips & Examples

SVP of Digital Content Heidi Sullivan discusses content amplification: from its definition to how it relates to native advertising and […]
Nov 22, 2013

PR Tips: Tech Blogger offers Pitching, Blogging Tips

Tech blogger Carolyn Nicander Mohr recently sat across the screen from us to talk about why she launched her blog, […]
Nov 18, 2013

Creating Content: Gain & Retain Your Audience’s Attention

To create content that gets noticed, focus on quality, not quantity, SVP of Digital Content Heidi Sullivan says.  Watch below […]
Nov 11, 2013

Content Creation: Tips, Types & Tactics

What kinds of content should you be creating? SVP of Digital Content Heidi Sullivan walks through content types, repurposing and […]
Nov 8, 2013

Top 50 New Product Review Blogs

This guest post is by supervisor of Internet media Stone Hansard. The holiday season is quickly approaching, so we take […]
Nov 6, 2013

5 Takeaways from PRSA International Conference

PRSA International Conference in October proved to be a great way to prepare for the end of the year, while […]
Nov 5, 2013

Public Relations Industry: Tools for Maximizing your Impact

The scope of a public relations department is vast – relationship building, media placement, social media, events, content marketing – […]
Nov 4, 2013

What is Content Marketing?

Content marketing is nothing new, SVP of Digital Content Heidi Sullivan explains during this clip from Social Media Week Chicago. […]
Oct 29, 2013

2013 PRSA International Conference Roundup

Wise words in tweet form from #PRSAICON.
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