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jennifer.tolhurst@prnewswire.com'

About

Jennifer Tolhurst is a Content Services Manager at PR Newswire, where she leads a team of editors to prepare client news for distribution to optimal audiences. She probably spends too much time reading and thinking about press releases. As a result, she’s always happy to consult with organizations on how best to craft their corporate content for SEO, earned media pick-up, investor consumption and more. She welcomes fellow content nerds to connect with her on LinkedIn.

Dec 1, 2017

7 Examples of Successful Press Release Boilerplates

Usually, when the term “boilerplate” is applied to a piece of writing, it’s meant dismissively: “No need to read those terms & conditions you’re signing — it’s just standard boilerplate.” But when it comes to a press release, the company boilerplate is nothing to dismiss.
Sep 7, 2017

5 Ways to Reimagine the Press Release

You probably send out press releases when you have to – “checking the box” for corporate disclosure or crisis management. But there are lots of reasons your company wants to get its story out. A well-crafted press release can do just that.
Jun 13, 2017

3 Steps to Equip Your Company Blog for the Road Ahead

Without a distribution channel, your company blog is like a car without an engine. It can sit pretty in your driveway, for only your neighbors and friends to see — or you can equip it with a turbocharged engine that will get it on the road and in front of new viewers. When you’re planning your next blog post’s road trip, think through a plan that will ensure your souped-up content makes a strong impression along the way.
Apr 17, 2017

Take Your Earnings Release to the Next Level

Every quarter, the earnings release raises the stakes for corporate communications professionals. Here's how to plot your course.
Apr 13, 2017

How Your News Release Can Help the Media Do Their Job

Companies have a story to tell, and the media needs to tell a story. Here's how to help the media tell a better story.
Apr 30, 2013

The Simplest Way to Send a Press Release

Editor’s Note: This content was updated on 1/30/2018. As a Content Services Manager in PR Newswire’s newsroom, every day I […]

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