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Apr 4, 2017
How the Latest Release of the Cision Communications Cloud™ Helps PR Pros
The latest release of the Cision Communications Cloud™ is designed to help PR pros better target influencers, craft multichannel campaigns and attribute the value of their earned media.
Mar 14, 2017
4 Tips to Create PR Campaigns that Stand Above Competitors
Capturing consumer attention has become increasingly difficult in a cluttered and ever-expanding ad space. From the moment commercials blare from […]
Mar 13, 2017
4 Ways PR Firms Can Cut Costs and Improve Productivity in the Digital World
By implementing these 4 tactics, you can drive business ROI and also lay the seeds of success in a highly competitive market.
Feb 22, 2017
How to Leverage Your HARO Earned Media Placements
Leveraging your HARO placements can increase the reach of the article and further your impact on potential customers. By following these tips, you’ll be able to make the most of your hard-earned media placements!
Feb 14, 2017
Are you in love with your clients? You should be.
To initiate client love, it’s important that teams dig deep - successful PR professionals get there with clients by being by their side through good times and bad; by knowing the ins and outs of their business; and by providing trusted, strategic counsel along the way.
Feb 3, 2017
Creative Headlines Will Drive PR SEO & Success in 2017
The local, national and global consumer currently expects to be communicated with, on a multi-level, always updated stream of relevant news, all attainable through SEO. Search dominates. The desire for news opens an intensified need to generate compelling content, driven by creativity, headlines and related visuals.
Jan 26, 2017
How Social Media Redefined What It Means to Be a ‘Foodie’
Foodies are strong influencers on social media, and food and beverage brands would be wise to engage with this key customer segment across the purchase funnel to turn them into their most powerful brand advocates. This post shares four ways to turn modern foodies into raving fan customers.
Jan 20, 2017
Taking Your Brand From a ‘Want’ to a ‘Need’ in 3 Steps
How do you transform consumers’ wants into needs, and how do you show them that your brand can fulfill those needs? It’s simple: Identify your audience, and gear your content toward owning the solutions to their problems.
Jan 11, 2017
5 Research-Backed Tips for Planning Your Content Strategy
Creating more content is usually always a good thing, but successful content marketers know that it takes more than just creating more content to get results. You don’t want to shoot yourself in the foot, wasting time and resources and having little to show for it. With the following research-backed tips, however, things can be much different in 2017!
Dec 15, 2016
Q&A with Steve Cox, VP of PR at Sodexo
Steve Cox, Vice President of Public Relations at Sodexo joined us recently for a stellar webinar on how to utilize earned media to enhance marketing and communications programs and drive organizational growth. For the questions we couldn't get to during the live Q&A, Steve was kind of enough to answer them for attendees!
Dec 13, 2016
7 PR Mistakes to Avoid in 2017
If you want to get results from your PR efforts in 2017, it is absolutely essential to avoid the following mistakes -- most of these are based on research, and paying attention will surely yield positive results.
Dec 6, 2016
Give Your Food and Beverage Brand a Face People Can Trust with Influencer Marketing
Sarah Clark, President of award-winning PR firm Mitchell discusses how marketers can choose the right influencer to drive their brand success by referencing health brands that have successes using brand influencers.
Oct 11, 2016
Unlocking the Science of Influencer Marketing [Webinar This Week]
Learn how to crack the code of influencer marketing during Heidi Sullivan and Carrie Morgan's upcoming webinar Influence By The Numbers.
Sep 28, 2016
How to Create a Social Media Content Calendar
A content calendar can keep your social presence consistent and timely. Here are a few things to remember when planning your social media editorial calendar.
May 2, 2015
Why PR Pros Need to Own Content Marketing
The Content Marketing Institute defines content marketing as “owning, as opposed to renting, media. It’s a marketing process to attract […]
