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Jun 19, 2017
How Earned Media is Changing Your Marketing Strategy
As the media landscape has changed drastically over the past decade, brands must acknowledge and implement earned media within their marketing and communications strategies. According to Patrick Barnett, founder and MD of Simpatico PR this is required to avoid being left behind.
Jun 7, 2017
It’s Time for PR to Stand up and be Counted
During a panel Q&A session at the London leg of the Cision World Tour, experts explained that PR professionals now have the opportunity to demonstrate the impact their work has on a company’s business objectives.
Jun 6, 2017
Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers
This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can't Afford to Ignore.
Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. Your content has no value unless it “moves,” unless people see it, engage with it, and actively share it.
Jun 2, 2017
How to Spy on Your Competition & Steal Their Secrets
This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Competition for attention and […]
May 31, 2017
Brands, Here’s How to Captivate Consumers in the Age of Distraction
If you had to guess, how long is the average person’s attention span? Five minutes? One minute? Maybe 10 seconds? None of the above. The answer is a measly eight seconds — one second less than a goldfish’s.
May 30, 2017
Listen to Your Customers: Why You Need to Embrace Customer Complaints
Jay Baer explains how to listen to customers and embrace complaints.
May 29, 2017
What Content Discovery Means for Search and How to Fuel Its Growth
The internet has changed the way we discover and consume information. Think about the year 2000 — you put a keyword in the search bar and websites with the highest keyword concentration were the ones that appeared on top. Things gradually changed with the Panda, Penguin, Pigeon and other updates. The focus was more on the quality of content.
May 25, 2017
Why Employee Opinions Are Their Own…and a Reflection Of Your Brand
Scott Stratten explains why employee opinions are their own...and a reflection of your brand.
May 19, 2017
Here Are Four Times When It’s OK to Go Off Message
Don’t discount opportunities even if their face-value isn’t quite synergistic with your primary goal. Here are 5 tips to help you decide when to step out of your comfort zone.
May 18, 2017
How to Generate Leads From Social Conversations
Neal Schaffer provides insights on how to generate leads from social conversations.
May 16, 2017
5 Ways to Reach New Audiences Through Tech Innovations
Businesses already recognize how mobile technologies and the Internet of Things are transforming the concept of brand value. Here's how to make the most of it.
May 12, 2017
How Digital PR Pros Can Cope with Recent Google Search Updates
Be well-informed of the latest Google updates and use these actionable tips to improve your strategy.
Apr 21, 2017
How to Build Trust With Your Audience and Become Top of Mind
John Hall's latest infographic shows what consumers are looking for in brands they trust.
Apr 18, 2017
3 Tactics to Get the Most Out of Your Martech Stack
Here are three tactics to help you get the most of your martech stack.
Apr 5, 2017
Wendy Glavin and CommPRO Report on the Livestream: Breaking Down the State of the Media in 2017
Top editors, thought leaders and a Fortune 500 digital brand innovator gathered at Cision to discuss their insights and recommendations.
