Contributors

allen@allenmireles.com'

About

Allen Mireles is a strategist and wordsmith with an affinity for technology. She lives at the intersection of social media and traditional marketing and public relations and never gets enough time in the garden. Find her on Twitter @allenmireles.

Jun 12, 2014

Yikes! You Really Don’t Have a Mobile PR Strategy?

Most of us own, use and can't live without a smartphone. Do you account for mobile when building your strategies and campaigns? Sadly, PR pros could be doing more. Here are the five questions they should ask.
Jun 10, 2014

A Scandalous View of Crisis Communications from Judy Smith

Is your organization ready to handle a crisis? If you're not, you're flirting with disaster. The inspiration for the hit TV show "Scandal" Judy Smith provides a blueprint for how to deal with your organization's toughest days.
May 22, 2014

7 Reasons It Still Makes Sense to Go to Professional Conferences

Do professional conferences make sense in the age of LinkedIn and technology that lets us connect in an instant? Yes. Here are seven reasons why and tips for how to justify attending a conference to your boss.
May 15, 2014

Where Does Social Fit In Crisis Communications Planning?

Does social fit in crisis communications planning? It does, but for most businesses it's missing. Social has become a fact of life, and in crisis it can serve as both monitoring tool and vital communications channel.
May 8, 2014

10 Vital Rules to Manage Your Online Reputation

As Warren Buffett famously said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.” Get the 10 rules you need to manage your online reputation.
May 2, 2014

Do You Need Media Training? Yes. Here are 11 Guidelines.

Does everyone need media training now? Unless you want to risk making a truly negative public impression, the answer is 'Yes.' Use these 11 guidelines to help you create a strong public impression.
Apr 24, 2014

The #HopeProject: Social PR in Action

Social media has become an essential part of effective public relations strategy. But what exactly is social PR and what does it look like? The #HopeProject provides a model for your social PR efforts.
Apr 17, 2014

Don’t Hide! 7 Tips for Embracing Our Digital Future

Resisting digital for marketing and PR? You'll soon get passed by. Follow these seven steps that will help beginners and even seasoned pros embrace the digital future and win sales and clients.
Apr 10, 2014

How to Win Friends and Influence Journalists—With Social Media

Social media rocked PR, changing how we communicate with reporters. Combine an understanding of social media with practical relationship building to win friends and influence journalists.
Apr 3, 2014

5 Tips to Spring Clean Your Digital Clutter

Spring is here! Time to clean your desk, den...and digital clutter? Sprucing up digital has become essential to marketers and PR pros. From hardware to contact lists, use these five tips to make your digital clutter spotless.
Mar 27, 2014

How Did They Do That? A Post-Mortem of Chrysler’s Media Drive

Chrysler's recent event in Louisville exemplifies how to execute a media tour. See what it took to pull the event off and discover how you can create successful PR events like it.
Mar 12, 2014

Five Tips to Turbocharge Your Tradeshow Experience!

It's tradeshow season and time for your brand to shine! Follow these five tricks of the tradeshow to get more facetime with prospects, earn media attention and drive more ROI.
Mar 6, 2014

What’s So Funny? How to Use Humor In Business Communications

Think business is no laughing matter? Communications injected with humor can engage audiences and improve morale...if done right. The key is following six essential rules.
Feb 27, 2014

Etiquette-SMEtiquette! Does #SMEtiquette Matter in PR?

It is essential for PR pros to know the “do’s and don’ts” of social media etiquette, or #SMEtiquette, because what works offline doesn't always work online. Here are some guidelines.
Feb 21, 2014

Do You Have the PR Skills You Need to Succeed In 2014?

It’s 2014. Evolving communications has changed public relations and PR practitioners need the right skills, abilities and personality traits to succeed. Do you have them all?
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