Contributors

allen@allenmireles.com'

About

Allen Mireles is a strategist and wordsmith with an affinity for technology. She lives at the intersection of social media and traditional marketing and public relations and never gets enough time in the garden. Find her on Twitter @allenmireles.

Sep 18, 2014

Vine for PR: Powerful Messaging in 6 Seconds!

Can a six-second video power your PR efforts? Leading brands like GE and Xerox have started using Vine for PR. See how you can use Vine to further your PR efforts, including how to pitch journalists!
Sep 11, 2014

Does Facebook Work for B2B PR? These Brands Say Yes!

Don't think Facebook is a viable B2B PR tool? Guess again. Three of the top brands in the world use it to do their digital public relations. See who they are and get their tips for turning Facebook into a valuable PR tool!
Sep 4, 2014

9 Tips for Pitching Bloggers…Without Alienating Them!

Bloggers often hold just as much or more influence than traditional reporters, but one false step could leave you on the outs. Do you know how to pitch bloggers properly? Follow these 9 tips.
Aug 28, 2014

6 Questions to Answer Before You Measure PR

Feeling pressure to show the bottom-line results of your PR efforts? Before you start measuring PR, ask and answer these six questions to set you on the right path to showcasing your value to the C-suite.
Aug 21, 2014

Don’t Launch Real Time Communications for PR Without This!

Real time communications can produce big PR wins, but it can also severely damage a brand if done improperly. See what key ingredient will keep you out of trouble and help you succeed when joining a conversation.
Aug 14, 2014

LinkedIn’s Evolution: New Tools for the PR Toolbox?

LinkedIn continues to evolve and that's great news for PR pros. See the value of LinkedIn's Direct Sponsored Content and how to use the new feature to make your PR on the social network for businesses better.
Jul 31, 2014

9 Ways to Generate Buzz During a News Drought

Need publicity but missing something newsworthy or noteworthy to share? Try these nine tactics that can bring a downpour of publicity and earned media even when you seemingly have no news to share.
Jul 24, 2014

Instagram for PR: 4 Campaigns to Spark Your Imagination!

Do your public relations campaigns target Millennials and Gen Nexters? Then you need to include Instagram in your PR strategies. Customize your strategy based on the successes of four top brands.
Jul 17, 2014

5 Tips to Avoid Spamming Your Target Audiences

Are you spamming your target audiences? You might be, and you might not even realize you’re doing it. Spam, the term used to describe mass emails or postings of unwanted or inappropriate messages online, also applies to posting the same content on multiple platforms. Or sending the same pitch email to all of the journalists on your list. Here are five tips to help you avoid spamming your target audiences.
Jul 10, 2014

PR Goes Pinterest: 3 Campaigns to Inspire You

PR is being nudged from familiar text-based communications to more visual forms of communications. Inspire your Pinterest efforts with three successful public relations campaigns from major brands.
Jul 3, 2014

PR Pros, Time to Leverage Your Authorship and Social Reach!

ClearVoice is built to showcase an author's authority. Do PR pros need to take notice of this new, free tool? Only if they want to stand out, reach new people and prove their value, says Allen Mireles.
Jun 26, 2014

3 Ways to Leverage the State of Public Relations in 2014

Today's PR pros are expected to integrate the latest technology with the tried and familiar to produce outstanding results. It may sound difficult, but here are three easy ways you can leverage the state of PR to your advantage.
Jun 19, 2014

Digital PR: Build Those Bridges Don’t Burn Them!

Public relations is about building bridges: between ideas and people, brands and people, and people and people. Focusing only on digital PR tools and forgetting common sense, practicality and old-school courtesy burns bridges.
Jun 19, 2014

3…2…1…Blast Off Your Content Marketing With NASA 360’s Tips

Need help with your content marketing? Look to the stars. NASA 360 has attracted millions of engaged fans with a strong content and social media marketing mix. Here they share some of their best tips.
Jun 13, 2014

The ‘Entourage’ Method for Marketing to Millennials and Niches

What can an actor teach you about marketing? When it's Adrian Grenier, quite a bit. The star of HBO's hit show 'Entourage' discussed his personal projects and his tactics for reaching Millennials and niches.
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