Vocus CMO You Mon Tsang Calls for an End to Marketing Automation Complexity
Tsang’s “Modern Marketing Manifesto” aims to bring dedicated marketing automation technology and best practices to the neglected mid-market
Vocus, Inc. (NASDAQ: VOCS), a leading provider of cloud-based marketing and public relations software, today released Chief Marketing and Product Officer You Mon Tsang’s “Modern Marketing Manifesto,” an interactive guide that calls for an end to marketing automation complexity and a push to bring this technology to the more than 90 percent of mid-sized companies that are not yet able to take advantage of its benefits.
The Manifesto comes on the heels of the Spring ’14 release of Vocus’ Marketing Suite, which upgraded the solution to be an integrated marketing automation suite built for the mid-market.
Businesses with successful marketing automation implementations experience strides in productivity, and according to recent studies, almost 80 percent of these companies also see increases in revenue and qualified leads. However, these success stories are limited to large enterprise clients with massive budgets and dedicated specialists at their disposal. Only 9 percent of companies with less than $500 million in revenue have purchased the software.
As with many new technologies, the financial incentives and early adopter community steer software makers to Fortune 5000 organizations. As a result, marketing automation software has converged on the needs of large enterprises. For growing businesses, this translates to a need for expensive services and specialized talent that are unrealistic requirements given their market position. According to Tsang, marketing automation needs to stop failing the mid-market.
“I believe marketing automation promises so much but delivers to so few,” said Tsang. “Our own surveys tell us that cost and lack of technical skills are the two biggest deterrents to implementing marketing automation. But it doesn’t have to be this way. Marketing automation should be straightforward and designed for the marketing team that is already in place. It should support the major activities of the team and offer a solution that drives leads, increases the quality of prospects, and generates revenue.”
Tsang’s “Modern Marketing Manifesto: The Promise of Marketing Automation – but Only for Nine Percent” and supporting materials – including a roadmap to the future, marketing automation statistics, a video and an infographic – can be accessed at http://www.vocus.com/Manifesto.
Vocus is encouraging marketers to share their own brief Marketing Manifesto via Twitter or Instagram. By using the #EvolveMKTG hashtag in a post, their Manifesto will be aggregated on the Vocus website for fellow marketers to read and discuss. Participants will also be automatically entered into a raffle to win a MacBook Air and a one-year free subscription to the Vocus Marketing Suite.
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About Cision
Cision is a leading global media intelligence company, serving the complete workflow of today’s communications, social media and content marketing professionals. Offering the industry’s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.