Donald Trump’s candidacy is a lesson for brands: executives can make great spokespeople but brand advocates should exist at all levels of an organization. Beyond Trump’s official Twitter account, only a large handful of his campaign team have large social followings. As such, few people can speak on his behalf on social media.
Trump’s voice dominates social media with as much as 30 to 40 percent share of voice in regional and national measurements on election discussions such as debates and primaries. During the Super Bowl, a single tweet in which Trump called the game boring received more than 15,000 retweets.
So far the Super Bowl is very boring – not nearly as exciting as politics – MAKE AMERICA GREAT AGAIN!
— Donald J. Trump (@realDonaldTrump) February 8, 2016
Learn how to make your next event a social phenomenon. Read our guide to live tweeting!
Want to follow the Trump campaign live? Follow these nine Trump staffers:
1. Daniel Scavino Jr., @DanScavino
Senior Advisor, 51,089 followers
2. Michael Cohen, @MichaelCohen212
The Trump Organization EVP, Special Counsel, 23,462 followers
3. Corey Lewandowski, @CLewandowski_
Campaign Manager, 21,037 followers
4. Nancy Mace, @nancymace
South Carolina Coalitions Director, 12,000 followers
5. Amanda Miller, @AmandaTMiller
Marketing Officer, 6,349 followers
6. Michael Glassner, @michaelglassner
National Political Director, 2,244 followers
7. Joe Gruters, @JoeGruters
Florida Trump Co-Chairman, Vice Chairman Republican Party of Florida, 3,562 followers
8. Gavin J. Smith, @iamgavinjames
South Carolina Field Director, 2,133 followers
9. Jeff Taillon, @JeffTaillon
South Carolina State Political Director, 1,906 followers
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