While PR and marketing have increasingly become about content creation, you have to wonder: what good is my content if no one can find it? Well, that’s where SEO comes in. Search engine optimization may seem like a scary beast, but a little research and a step-by-step approach is all it takes to understanding and implementing SEO to help skyrocket your brand to the top of the SERPs (search engine result pages).
This Thursday, we’ve got a double-dose of SEO learning that’s sure to get you ready for your debut.
First, we’ve got a free webinar with Jolina Pettice on TopRank Online Marketing. Jolina will be giving you a 60-minute crash course on SEO that will enable you to:
- Identify the search terms your customers and prospects are using
- Learn how to optimize content and digital assets to improve search visibility
- Get found in local searches by the crucial local customers who help your business grow
- Use social media to scale search engines by spreading the word
And get this: Jolina is going to be reviewing real PRWeb releases from real customers to talk about what works and what doesn’t. You could even get your own release expertly reviewed. Register for the webinar here.
If you can’t make the webinar, you can still register and we’ll send you a copy of the presentation afterwards.
Jolina Pettice is a Senior Account Manager for TopRank Online Marketing with extensive experience managing Fortune 500 search and social media marketing programs for companies ranging from McKesson to Northwest Airlines. Jolina’s consulting and Account Management experience emphasizes improving online brand visibility and customer engagement through an integrated mix of search engine optimization, online PR and social media marketing. She blogs at the TopRank Online Marketing Blog, an excellent resource for all things SEO, social media, content marketing and PR.
At the same time as the webinar, we’ll be hosting an SEO session of #prwebchat on Twitter. Join us as we invite SEO Expert Rand Fishkin of SEOmoz to talk about six tactics for SEO success: social media for SEO, keyword research, multimedias impact, the Google algorithm changes, retargeting and more! Follow @PRWeb and hashtag #prwebchat to join in on the conversation. Appending “#prwebchat” to the end of your tweets is all you need to join in–it’s that easy!
Rand Fishkin is the CEO & Co-Founder of the web’s most popular SEO Software provider; SEOmoz. He co-authored the Art of SEO from O’Reilly Media and was named on the 40 Under 40 List and 30 Best Young Tech Entrepreneurs Under 30. Rand has been written about inThe Seattle Times, Newsweek and PC World among others and keynoted conferences on search around the world. He’s particularly passionate about the SEOmoz blog, read by tens of thousands of search professionals each day.
Thursday, April 28th from 2:00-3:00pm EST is filled with SEO learning from PRWeb. Join us for the webinar or the chat at 2:00pm EST, and you can get a recap of whichever event you don’t attend as soon as it’s available–it’s as easy as visiting us here on bloggingprweb.com or our Twitter handle @PRWeb.
