As the biggest single-evening TV event in the United States, the Super Bowl is an enormous opportunity for businesses. This year, companies spent $167,000 per second on commercials during the big game, but how much reaction did that cash generate on social media?
Using Cision Global Insights, we tracked the brands with the greatest share of voice across six product categories.
Do you know where your brand stands against the competition? Cision provides the insights that will keep your brand ahead of the game.
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Top #SB50 Influencers
During the Super Bowl, we created the Top 10 #SB50 Social Influencers list using Cision’s Influencer Search.
Cision’s Influencer Search is a proprietary feature that ranks influencers of conversation topics based on social posts, shares and relevancy on Twitter.
1. Ciro Procuna
Sports reporter at ESPN Deportes
#SBxESPN #SB50 #Broncos #BroncosCampeón pic.twitter.com/0QwM4NPns7
— Ciro Procuna (@cprocuna) February 8, 2016
2. Zennie Abraham
#SB50 Social Media Oakland #oakmtg #Socialmedia #growthhacker #SDCC Comic Con #tech #vlogger
https://t.co/S3JhQJhmBS pic.twitter.com/sXFC9N5YOV — Zennie Abraham (@zennie62) February 8, 2016
3. Scott Hanson
Host of @NFLRedZone & @NFLNetwork
Blah game. Tremendous team & individual (Von) defense. Glorious sunset ride for 18. CONGRATS @Broncos !! #SB50 — Scott Hanson (@ScottHanson) February 8, 2016
4. Tony Bruno
Podcaster, Humorist, Observationist. Live every Wed @CsZPhilly 7-9p
Had the creepy pleasure of meeting #puppymonkeybaby today….& it’s mother. #DotheDew #SB50 Radio Row pic.twitter.com/d6v2lMWxT2 — Tony Bruno (@TonyBrunoShow) February 5, 2016
5. Rich Cimini
ESPN NFL Nation reporter
Will Peyton dab during the post-game celebration? #SB50 — Rich Cimini (@RichCimini) February 8, 2016
6. Bob Pompeani
KDKA TV Sports Director. 33 years at KDKA
“I’m gonna drink a lot of Budweiser tonight” Peyton Manning who refuses to announce retirement YET..#SB50 — Bob Pompeani (@KDPomp) February 8, 2016
7. Jarrett Payton
Motivational tweeter, @PaytonCoffee. Find him on @WGNThebeat & @cltvsportsfeed.
Man, you gotta love Peyton Manning! #SB50 — Jarrett W. Payton (@paytonsun) February 8, 2016
8. David Haugh
Tribune columnist
Peyton Manning not star of show — take a bow, Denver D — but he earned right to go out on top. Column #SB50 #ICYMI https://t.co/V9iL3PIsbP — David Haugh (@DavidHaugh) February 8, 2016
9. Vic Tafur
Covering #SB50 for the @sfchronicle
First Super Bowl game story: The Denver ‘D’ dusts Carolina in #SB50 https://t.co/zg2C0wEwnf via @sfchronicle pic.twitter.com/l11UCmYS8D — Vic Tafur (@VicTafur) February 8, 2016
10. Andrew Mulligan
Host @CrowdGoesWildNZ & @CGWBreakfast
It’s been made. #SadDab #SB50 pic.twitter.com/0QAWC9rl5m — Andrew Mulligan (@Andrew_Mulligan) February 8, 2016
