You want media coverage, but do you make it easy for reporters and influencers to do their jobs?
A digital newsroom offers a central location for important, public-facing information about your brand. Having a single hub makes it easy to track your collateral and stand out in search. Additionally, you can send reporters to it when they need background information or other collateral to cover your brand.
So how can you begin creating a digital newsroom? Get started by following these four steps:
1. Find out what you need
Before you can create a digital newsroom, you need to create content to include in it. But what kind of content should you create? Start by assessing your organization and your audience. Consider what your organization aims to achieve and tailor the content to those goals. Also, think about what your target audience wants. Focus on building the content that will create success.
2. Provide diverse content
Choose content that will excite your audience. That means including all types of content such as news releases, blogs, white papers and more. Also, choose a variety of media, including photos, video and audio. Be sure to update your newsroom with the most recent data, statistics and contact information and add new content frequently.
3. Make it easy to find
If your audience can’t find your digital newsroom, then what’s the point? They’ll move on if they can’t easily find what they want. Once you’ve gathered your content, focus on making your digital newsroom a welcoming place. When someone comes to your website, make the path to your digital newsroom obvious.
4. Promote your newsroom
If you update your newsroom with an important piece of content, spread the word. Depending on the update, you may consider sharing the link with reporters and influencers with whom you have close relationships.
Featured Image: Alan Cleaver (Creative Commons)
