The Best Multimedia Content Guide for PR Success Download Your Copy
/in , /by

PR Measurement - Data Driven Businesses Drive RevenueThree in five executives don’t fully understand PR’s role and capabilities. Why then would they invest more in it?

Advertising value equivalency once was the gold standard in showing the impact of media impressions, but it has since been surpassed by more concrete and accurate metrics.

The industry has made major leaps in PR measurement, allowing you to show the C-Suite (or clients) your PR efforts’ bottom line impact.

What are some other advantages? Businesses with data-driven habits are three times more likely to see an increase in revenue and customer engagement and loyalty.

So where do you start measuring the value of your PR?

Our free tip sheet “How to Replace AVE for Modern PR Measurement” reviews the Barcelona Principles and will show you how to:

  • Increase revenue and customer engagement with data-informed PR
  • Gain a seat at the table with concrete metrics
  • Implement a PR measurement program immediately

Don’t delay! Get started with your PR measurement today. Get our free white paper now!

Tags:

About

Brian Conlin is a content marketing manager for Cision. A former journalist, he enjoys researching and developing accessible content. When not writing, you will find him watching baseball and college basketball, sampling craft beer and enjoying Baltimore. Find him on Twitter @BrianConlin13.

Recent Posts

Cision Blogs

  • Communications Best Practices

    Get the latest updates on PR, communications and marketing best practices.
  • Cision Product News

    Keep up with everything Cision. Check here for the most current product news.
  • Executive Insights

    Thought leadership and communications strategy for the C-suite written by the C-suite.
  • Media Blog

    A blog for and about the media featuring trends, tips, tools, media moves and more.