Over the past two weeks, we’ve been celebrating the launch of the most sophisticated media intelligence platforms yet: Cision PR and Cision Social Edition.
Realizing that the PR, social media and content marketing spaces are always evolving and innovating, we wanted to ask you how you think industry professionals need to #InnovateNow for success in a hashtag contest – and you didn’t disappoint us.
Below are some of our very favorite entries, followed by the full #InnovateNow social hub, and finally, our winner!
@Cision lack of consistency keeps a social media campaign from being great. #InnovateNow
— Lorenzo Gee (@bareknucklepr) May 8, 2015
@Cision to overcome the fear of not always being in control of your brand’s voice & that customers can help shape it online. #InnovateNow
— Bryan Andaya (@BryanAndaya) May 11, 2015
@Cision All PR pros will be omni-digital in 5 years. #InnovateNow
— Carrie Layne (@carrielayne) May 5, 2015
@Cision Lack of follow-through, i.e. not listening! #InnovateNow
— Naomi Shapiro (@superdumb) May 8, 2015
@Cision #InnovateNow I predict in 5 yrs, PR pros will need to focus on film clips and demand/response media.
— Sales Dynamo (@SalesDynamoNY) May 5, 2015
And the winner is… Ken Knitter!
During a crisis, future brands need to be wired into the convo & trends in SoMe and press and be able to respond in real-time. #InnovateNow
— Ken Knitter (@KenKnitter) May 12, 2015
What keeps a SoMe campaign from being great? Lack of humility. Brands need to remember they are not the centre of the universe #InnovateNow
— Ken Knitter (@KenKnitter) May 8, 2015
.@cision Timely, relevant, and contextually correct content is the key to any successful content marketing campaign. #InnovateNow
— Ken Knitter (@KenKnitter) May 7, 2015
Ken wins a GoPro courtesy of Cision. Congrats Ken, and thanks to everyone who participated!
