When you think of content marketing, you may automatically think about ways PR professionals and marketers can create original content that will resonate with their audiences. And while that’s true, it’s important not to overlook the practice of curating and sharing content from respected influencers and brands in your industry.
Why? Here are four reasons.
1. It can grow your audience.
Sharing begets sharing in the social media world, and what better way to build a larger audience than sharing great content? Follow the influencers in your industry on Twitter or by reading up on their blogs, and share the content you find to be most helpful for your audience. Curating quality content from others will make them take notice—in turn they’ll follow you and your brand, while connecting your content with their audiences. It’s a win-win.
2. You’ll be known as a thought leader.
Content creation is a huge part of public relations and marketing. But when adding curated content to your existing content strategy, you are showing your audience that your brand is on top of what is happening right now in your industry. They will associate you with other top thought leaders.
3. You can repurpose your own content.
The term content curation does not only apply to outside sources. Think about curating your own top blog posts into a “best of” article, compile tweets from a recent conference or event, or use the information from your tips sheets and whitepapers and repurpose it into a webinar.
4. You’ll learn more.
When curating content from other sites, you’re reading through a lot of great, quality pieces. You can’t help but learn from these, gain ideas for your own content, and form relationships with influencers in the space.
