Want to succeed in this fast-paced public relations world? Go slow. Slow PR practitioners prioritize efficiency and targeted approaches when it comes to media relations.
Throughout February, we provided content that detailed exactly how to get more coverage in the publications that matter using the tenets of slow PR.
Here’s a list of our biggest and most popular pieces with a description of how each can help you.
White Paper
The Practice of Slow PR
Data, storytelling and relationships are the lifeblood of slow PR strategies. Our free white paper shows you how you to use slow PR to increase the effectiveness of your media relations and reach more of your target audience.
It will help you determine the reporters to target, send pitches that capture their attention, and develop a content strategy that supports your media relations efforts.
Tip Sheet
10 Do’s and Don’ts of Media Pitching
Modern technology makes it easier than ever to pitch journalists, reporters and influencers, but not all outlets provide equal benefits for your brand. Deliver better results by taking a targeted approach to pitching.
Our free tip sheet will increase the effectiveness of your pitches and show you which are the most annoying types of pitches, why you should include audio and video content when contacting reporters, when to insert your brand into a trending story, and more!
Webinar
Pitch Smart: Media Outreach Training
Tired of sending out pitches that never get responses? Get some tips from renowned pitching coach Michael smart.
The free on-demand replay of his webinar will show you how to grab reporters’ attention with key words and phrases, send Help a Reporter Out (HARO) responses that work, get more publicity using the 80-20 principle and more!
Blog Posts
Click the titles to read more!
What Is Slow PR?
Aside for a best practice in 2015 and beyond, what exactly is slow PR? Slow PR is relationships, social media, digital and efficiency. See what that means to you and why it will make a difference to your bottom line.
7 Ways to Build Better Relationships With Journalists
If you aim to build better relationships with reporters, you may want to adopt a slow PR strategy. A slow PR approach to media relations emphasizes a deliberate approach to building relationships and creating value for reporters.
Don’t Pitch Media, Pitch Humans: Fresh Tips on Personalizing Outreach
Generic pitches don’t deliver results, but who has the time to customize all of their media relations? See how to create custom pitches within your current, hectic work schedule.
4 Things to Know About Media Outlets Before You Pitch
Spray-and-pray public relations doesn’t work. See how to create targeted pitches that reach the right reporter at the right outlet at the right time.
6 Simple Rules of Email Pitches
Reporters prefer to get pitched by email, but they still get dozens a day. Do your queries stand out or get sent straight to the trash? Follow these six simple rules for pitching reporters to achieve better results.
