BuzzFeed is no stranger to promoting content across traditional social media, as any user of Facebook can attest to. However, rich-media social networks like Instagram can also create a buzz by offering on-brand and often behind-the-scenes peeks from editorial staff.

This list includes the most influential BuzzFeed staffers on Instagram by volume of followers. Using Cision’s media database, we compiled the list below based on Cision’s proprietary research. All numbers were pulled January 14, 2015.

1.  Arabelle Sicardi – Beauty Editor – 121,00

Brush cleaning day. To say I am a fan of @pixiwoos Real Techniques Brushes would be an understatement.

A post shared by Arabelle Sicardi (@arabellesicardi) on

2.  Morgan Shanahan – Editor, BuzzFeed Parents – 8,366

A very Southern California kind of winter Princess.

A post shared by Morgan Shanahan (@morganshanahanahan) on

3.  Andrew Gauthier – Executive Editor, BuzzFeed Video – 5,171

There's a giant spider on me.

A post shared by Andrew Gauthier (@andrewgauthier) on

4.  Matt Bellassai – Senior Editor – 4,174

My desk has become almost impossible to work at.

A post shared by Matt Bellassai (@mattbellassai) on

5.  Ben Smith – Editor in Chief – 2,956

We let Hugo take his brother to the barber…

A photo posted by Ben Smith (@buzzfeedben) on

6.  Kelley Carter – Senior Entertainment Editor – 2,144

About last night …

A post shared by Kelley L. Carter (@kelleylcarter) on

7.  Rachel Miller – Senior Lifestyle Editor – 2,071

#wafflemyheart

A post shared by Rachel Wilkerson Miller (@the_rewm) on

8.  Jarett Wieselman – Senior Entertainment Editor – 1,958

9.  Katie Notopoulos –  Senior Editor – 1,888

Me and bae

A post shared by katie notopoulos (@katienotopoulos) on

10.  Emily Fleischaker – Food Editor – 1,823

baby shower punch for @marge715

A post shared by Emily Fleischaker (@emofly) on

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Cision’s research staff makes over 20,000 media updates to Cision’s Media Database each day! For more updates and other thought leadership in the industry, follow @Media_Moves.