BuzzFeed is no stranger to promoting content across traditional social media, as any user of Facebook can attest to. However, rich-media social networks like Instagram can also create a buzz by offering on-brand and often behind-the-scenes peeks from editorial staff.
This list includes the most influential BuzzFeed staffers on Instagram by volume of followers. Using Cision’s media database, we compiled the list below based on Cision’s proprietary research. All numbers were pulled January 14, 2015.
1. Arabelle Sicardi – Beauty Editor – 121,00
2. Morgan Shanahan – Editor, BuzzFeed Parents – 8,366
3. Andrew Gauthier – Executive Editor, BuzzFeed Video – 5,171
4. Matt Bellassai – Senior Editor – 4,174
5. Ben Smith – Editor in Chief – 2,956
6. Kelley Carter – Senior Entertainment Editor – 2,144
7. Rachel Miller – Senior Lifestyle Editor – 2,071
8. Jarett Wieselman – Senior Entertainment Editor – 1,958
9. Katie Notopoulos – Senior Editor – 1,888
10. Emily Fleischaker – Food Editor – 1,823
