This time of year, I like to reflect on those things that I’m grateful for. To that end, let’s look at the things you should be thankful for if you work in public relations!
1. The Internet
The Internet has changed the PR game for us, making it easier and faster to get our company news out there. Those of us who have been in the field a while remember the days before the Internet made our work easier and more exciting.
2. Journalists on Social Media
They’re doing us a favor by making it simple to understand what they’re interested in. It’s like getting to know them from a distance, which makes our email pitches that much more likely to turn into a home run.
Though some journalists don’t like being pitched via social media, many do, and sometimes it’s easier to get their attention this way.
3. Press Release Distribution
Again, we should be thankful that we have a straightforward way to get attention for our brand. Press release services, like PRWeb, help do that by creating more ways for our target audience to make it back to our website.
4. PR Blogs
Whether it’s this blog, PR Couture, PR Week or any of the other dozens of niche and straight PR blogs out there, we like having access to industry trends and concepts that make our work better.
5. Brand Monitoring Tools
Having tools that instantly alert us when our brand is written about online can both help us bask in the glow of that media mention or address a nasty review promptly.
6. Blogger Outreach Tools
As PR professionals, we know bloggers aren’t to be overlooked in our outreach efforts. Thank goodness someone started creating tools to make the work less difficult. GroupHigh and BlogDash are just two companies that PR experts should worship.
7. The End of the Year
Face it: it’s been a hectic year. But from now until December 31, things get a little quieter for most of us. This gives us time to regroup and get our plan for 2015 ready to go.
Want to see the tools you need to succeed in 2015? Register for Kellye Crane’s webinar now!
Photos: John Morgan, Kate Ter Haar, Santiago Medem (Creative Commons)
