AMEC Measurement Week in NYC is nearing an end! We’ve had some great chats surrounding data, metrics, social media and the future of PR. Today’s sessions included expert panelists discussing the more granular side of PR measurement.
Kicking off Thursday with @hksully @HugleyA @barryreich @jeremywoolf @@IAmTimBaker #amecatwork pic.twitter.com/yj57gTcqfP
— Cision NA (@cision) September 18, 2014
PR has to contend with Facebook moving from just community management to a paid space via @HugleyA at #amecatwork morning session
— PR News (@PRNews) September 18, 2014
Predictive analytics still fairly nascent at PR agencies via @HugleyA at #amecatwork morning panel
— Steve Goldstein (@SGoldsteinAI) September 18, 2014
In the beginning, social was abt followers. Now we care abt who received our message, do they become a customer… @IAmTimBaker #amecatwork
— Vocus (@Vocus) September 18, 2014
Interesting – the idea that PR (media relations shops) should GET and ASK for data. Don't let ourselves be siloed! #AmecAtWork #measurepr
— Marcus Hardy (@marcuskhardy) September 18, 2014
"Measurement is learning something to repeat and avoid" Well said, @text100's @MrPhilipKam #amecatwork pic.twitter.com/1yFz6U4yM7
— Jeremy Woolf (@jeremywoolf) September 18, 2014
#PR is about building trust & relationships. You may not be able to measure it today but in the longterm. @KetchumPR #amecatwork
— K. Gray Ig: 4kgray (@4kgray) September 18, 2014
For more tweets from tomorrow’s final session featuring NPR, join us at hashtag #AMECatwork!
