AMEC Measurement Week presented by Cision and Vocus kicked off Monday with some great insights from keynote speaker Mark Schaefer, and industry experts and thought leaders including Chris Penn, Peter Himler, and Shonali Burke, just to name a few. So we thought we’d compile some of the great snippets and snapshots from attendees on Twitter.
A great way to start #AMECatwork? Hanging out with @markwschaefer ! pic.twitter.com/NwGldUg3i7
— Christopher Penn (@cspenn) September 15, 2014
Cat selfies – kicking off a very serious social media measurement discussion at #amecatwork with @markwschaefer
— Karl Pawlewicz (@karlpawlewicz) September 15, 2014
“ @markwschaefer: “There is an implied value to everything… and you better measure it.” #AMECatwork #measurePR
— Shonali Burke (@shonali) September 15, 2014
"Content that moves, that can ignite, has power." Learning from @markwschaefer #amecatwork @MCSaatchiPRNY pic.twitter.com/HMzZNi4Suc
— Claire McIntyre Jobe (@clairejobe) September 15, 2014
Much of the value of social media is qualitative. Doesn't fit on a spreadsheet but still incredibly important. #amecatwork
— Matt Dunn (@m_dunn) September 15, 2014
Collecting data is not the problem. It's drawing insights from all that data. @hksully #AMECatwork
— Vocus (@Vocus) September 15, 2014
PR's job: generate and retain the right audiences so marketing can pitch and sales can convert. Measure to THAT. #AMECatwork
— Lisa Trifone (@LisaBeesa) September 15, 2014
#AMECatwork If you attended today's @Cision @Vocus measurement panel, my notes and slide are here: http://t.co/1uJ7ITQj0l
— Christopher Penn (@cspenn) September 15, 2014
At today's #amecatwork conference, a good reminder that clear goals and really strong content are the first steps to social media success
— Arabella Meyer (@arabellacm) September 15, 2014
We are excited for tomorrow’s insights! Join us at the hashtag #AMECatwork.
