The Marketo Marketing Nation Summit is an event to get hyped up for. First, over 3,500 marketers and thought leaders will gather to share industry insights that can mean the difference in how enterprises approach the remaining three quarters of 2014. Second, Viralheat CEO Jeff Revoy, DT-HBS CMO Paul Sebastian, and Appia VP of Marketing Sally Lowery will present the social media management of tomorrow on Tuesday, April 8 at 8:00AM in 2022-2024. Third, Viralheat will exhibit its vast capabilities with live demonstrations at its booth on the expo floor. The social media management of tomorrow?
Yup, that’s right. Along with all the standard SMM features–management, publishing, engagement, analytics, and reporting–Viralheat has pioneered predictive social analytics. Sounds fancy, huh? Predictive social analytics, or predictive analytics, enables enterprises to anticipate buyer intent using lead identification and natural language processing technology. These converge to offer businesses more leads in the pipeline and drive bottom line earnings. How, you ask?
Say you’re a national supply chain offering shipping and moving supplies to local residents. Now imagine that Bob has just landed a new job 80 miles north of his current city. Excited about the new opportunity and a new city, Bob tweets “#moving” or “#movingday.” Predictive analytics identifies this based on actionable keywords you identified earlier in the year. Within moments, a sales rep reaches out to Bob and offers your services before he decides to go with a competitor. Not only did predictive analytics identify the lead, it also provided you the channel to reach out to Bob.
That’s a basic use case. Predictive social analytics scales and adapts to most B2B and B2C verticals. So long as you can identify the keywords to track, predictive analytics will do the rest.
You’ll have to stop by Booth 116 on April 7 – 9 for a live product demo with the Viralheat team to see how predictive analytics can identify more leads and drive sales.
Don’t forget to mark your calendars!
- Viralheat CEO Jeff Revoy presents predictive social behavior on April 8 at 8:00AM in 2022-2024.
- The Viralheat team will be giving live product demos at Booth 116.
