By now, we’ve all heard about the breakfast wars between Taco Bell and McDonald’s.
Taco Bell has launched into the $50 billion fast-food breakfast market with three new commercials, including their “I’m Ronald McDonald” commercial (which gets even more annoying every time I see it). Their new menu features all sorts of, let’s say, “different” breakfast food options. It has ignited the curiosity of brave souls who are willing to take a dive into the waffly-bacon-syrup deliciousness(?) that Taco Bell is claiming it has mastered.
Then there’s McDonald’s, the industry leader that has owned 25% of the market share of fast-food breakfast for quite some time. Right after Taco Bell came out with their new menu and commercials, McDonalds took to Facebook and Twitter with a clever comeback.
They also began offering free coffee during breakfast hours until April 13, featured celebrities in the drive-through window, and even had a surprise Karmin concert atop a bus in Manhattan whilst handing out coffee. Who’s Karmin? Yeah, I don’t really know either.
So, the breakfast wars have been going strong between the two in the past few weeks. While McDonald’s normally generates more overall conversation, Taco Bell has overtaken them in terms of volume since the wars began.
There is more positive sentiment around the Taco Bell breakfast and people wanting to try it, versus the McDonald’s breakfast.
But, volume was still higher for people intending to eat the McDonald’s breakfast. So, which fast food giant comes out on top in the breakfast wars? There are still more details to share before we come to our conclusion, so stay tuned for our upcoming Cat Fight between McDonald’s and Taco Bell.
