Join us on May 1 for our next webcast!
Gleaning actionable insights from social data requires the right technology. It also requires the right expertise. Companies need people who understand search structures and linguistics, who can conduct quantitative and qualitative analysis, and who possess a certain level of industry and brand category knowledge. By putting the right people in the driver’s seat, companies are able to uncover the insights that truly matter – insights that can have a measurable impact on company revenue and profitability.
Jeff Zabin, bestselling business author, research director at Gleanster, and a leading authority on social media monitoring and analysis, will share his perspective on why technology by itself is only half the problem solved when it comes to generating actionable insights from social data. He will also share fresh research findings regarding best practices in listening to the voice of the customer across the vast universe of social media, based on the experiences of more than 250 companies.
Joining Jeff will be Omri Duek, Director of Insight Services at Visible Technologies, who will share his team’s experiences in helping some of the world’s largest and most preeminent brands leverage social data to their advantage.
Register now to attend this webcast and join us on May 1st at 10:30am (pacific).
