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Todd Defren Vocus WebinarEarned media – publicity, social media buzz, rave reviews – is one of marketing’s most valuable assets, if you know how to get it.

Unlock the door to massive buzz and great content for your brand with Todd Defren, CEO of SHIFT Communications, an original thought leader in the PR 2.0 space. Join us on May 8th at 2 p.m. ET to:

    • Get Todd’s step-by-step process for generating publicity
    • Fuel your marketing machine with social buzz
    • Leverage your earned media into results and revenue

Register here to attend the free webinar.

About the Speaker:

Todd Defren is CEO and co-founder at SHIFT Communications, a PR firm with clients like McDonald’s and Tyson Foods. His blog, PR-Squared, consistently ranks in the top 50 on AdAge’s Power150. A recognized PR and social media thought leader, Todd speaks on those topics across the United States and abroad.

About

I drive go-to-market content, SEO and social strategy for multiple brands at Cision, an earned media software intelligence company.

Your content program is only as good as the stories you are telling. I engage and inspire audiences with interactive and multimedia projects that serve all areas of the funnel and have experience scaling content programs globally to drive brand awareness, leads and revenue for the business. I own our keyword strategy and non-technical SEO for the business.

I revolutionized Cision’s outbound promotion efforts to amplify its inbound lead generation results by creating a multichannel campaign strategy that promotes discoverability, search rank, audience awareness, credibility, and ultimately more topline revenue growth. I also helped with our rebrand and watched Cision go public in 2017.

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