Viralheat is excited to announce our partnership with Marketo LaunchPoint. The online marketplace is not just a place for technology integration, but is also an easy, powerful and complete hub for marketing professionals to learn about and access applications to increase the success of their marketing efforts.

Marketo® LaunchPoint™ is the most complete ecosystem of innovative marketing solutions.  The ecosystem offers marketers products and services ranging from: content marketing, top-of-the-funnel conversion, lead data, social media, analytics & big data, and lifecycle marketing. As a Marketo partner, Viralheat is now available in LaunchPoint.

Viralheat’s all in one social media marketing suite will be available through LaunchPoint allowing marketers to monitor, manage, engage, and analyze their social media efforts from one dashboard. Marketers can connect all of their social accounts for individual or cross-channel publishing and easy access to mentions about their company, brand, or keyword searches.  Viralheat also provides detailed reporting and analytics across Twitter, Facebook, Pinterest, YouTube, and the social web. The tool’s built in sentiment analysis identifies mentions as negative or positive while its Human Intent technology identifies potential sales leads and packages them in a downloadable Excel or CSV format that can be imported into a CRM suite like Salesforce or a Marketing platform like Marketo.

“Today’s marketers recognize that social media can no longer be ignored,” said Robin Bordoli VP, Partner Ecosystems at Marketo. “Viralheat’s ability to give marketers a social command center will help them get ahead of the curve.  We’re excited to have Viralheat join Marketo LaunchPoint and offer this value to our customers.”

We’re excited to bring Viralheat to Marketo LaunchPoint and look forward to our on-going partnership.

Read more about Viralheat partnering Marketo here.

courtney@viralheat.com'

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