Twitter’s prominent role in social media has added fun and shocking moments to the connected world. Twitter is also driving business value from analytics, engagement, and insights from this amazing source of content.
At the forefront of amplifying the voice of the consumer, Twitter is used to shout out immediate consumer reaction (positive & negative), make recommendations, link to critical or entertaining posts, or crowd source opinions on local venues. Its global reach and appeal across demographics make it a leading indicator for consumer preferences and reactions to key events. The ongoing growth in daily tweets is a reflection of its adoption and influence. The value it brings to consumer engagement and insight makes it a top channel for many of our clients.
The Twitter Certified Products Program is important to our Visible Intelligence platform and our customer’s increased adoption of social media engagement and analytics. This direct relationship with Twitter enables a sharing of cool and interesting ideas we field from our clients and engineers. It will also help accelerate the introduction of new Twitter-related capabilities in our market leading product.
We here at Visible are definitely #excited about this new program and our expanded relationship and support with Twitter!
