If you’re not sure whether press releases are a worthy part of your PR arsenal, let’s take a look at how they work and what they can be used for:
So once you’ve decided that it’s time to distribute a news release, how do you figure out what to write about? Here are a few helpful tips:
For more resources on how to write press releases that deliver results, check out our free Three-Step Guide to Creating Online Publicity for Your Business.
I drive go-to-market content, SEO and social strategy for multiple brands at Cision, an earned media software intelligence company.
Your content program is only as good as the stories you are telling. I engage and inspire audiences with interactive and multimedia projects that serve all areas of the funnel and have experience scaling content programs globally to drive brand awareness, leads and revenue for the business. I own our keyword strategy and non-technical SEO for the business.
I revolutionized Cision’s outbound promotion efforts to amplify its inbound lead generation results by creating a multichannel campaign strategy that promotes discoverability, search rank, audience awareness, credibility, and ultimately more topline revenue growth. I also helped with our rebrand and watched Cision go public in 2017.
