In the ever changing social landscape, it’s becoming more critical for PR professionals to quickly locate and target influencers within their social community. To better facilitate this, Cision is launching a new search feature in beta, allowing CisionPoint customers to perform keyword searches against real-time social content.
Pulling from a database of Tweets and blog posts, Cision’s Influencer Search will return contacts that have mentioned a keyword in the social space. While existing functionality in CisionPoint allows users to search keywords and return outlet information, the new Influencer Search will return a list of contacts sorted by Cision’s Influence Rating.
Using the existing robust contact dataset already searchable in CisionPoint, the user can then filter and refine the results to customize their own relevance that will best suit a specific campaign.
For example, a keyword search for “iPhone” will return a large pool of influencers, covering a variety of industries. By filtering on the contact topic “Computer & Video Games,” the user can narrow the search to those influencers in a more focused niche.
If you’re a CisionPoint user and would like to give Influencer Search a try, please contact cisionpointbetagroup@cision.com or contact your sales representative.
