Visual pop artist Andy Warhol, a master of personal branding, believed good business is the best art.
He also said, “If you look at a thing long enough, it loses all of its meaning.”
At PRWeb, we consider writing meaningful press releases to be both good art and good business. Whether a small business owner or a top PR pro, it’s bad business to keep mixing the same tired terms into your campaigns thinking it will bolster your press release distribution success when really it doesn’t taste much better than a can of expired soup. Case in point would be a phrase like: Our unique and innovative synergies are delivering cutting-edge solutions to the market. Sound familiar? It’s using clichés to convey a point without really saying anything.
Writing in a way that focuses more on sounding like you know what you’re talking about as opposed to really knowing what you’re talking about is like mixing all the colors of your palette together until arriving at a murky, uninspiring brown.
Without further ado, we have scoured our archives and compiled a list of the most meaningless press release clichés for PR pros to avoid:
1. Cutting-edge technology
2. State-of-the-art, next generation innovation
3. Innovative market leader
4. Leading provider
5. Customer-centric
6. Critical mass
7. Exclusive offer
8. Unique package
9. Industry standard
10. Cost-effective solution
11. Strategic partnership
12. Dynamic approach
13. Best-in-breed
14. World-class operation
15. Green initiative
What are some others you would add to this list? How about some creative replacements?
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