Ken RosenWe’re chatting about B2B marketing basics for your biz with Ken Rosen, managing partner at Performance Works on #PRWebchat tomorrow! We’ll be covering topics like finding your target market, how to make your product dazzle, figuring out what your customers value, and how this all relates to PR.

Ken has 20 years’ experience in sales, marketing and strategy development including executive roles in both start-ups and industry-leading companies. Ken began independent consulting in 2001 delivering corporate strategy, marketing strategy and executive coaching services, primarily to technology-industry clients. He earned a Master of Business Administration from Stanford and did his undergraduate work at Harvard University.

Join in on the conversation by following hashtag #prwebchat as well as @PRWeb on Twitter at 2pm EST on Thursday, November 3rd. We can’t wait to see you there!

About

I drive go-to-market content, SEO and social strategy for multiple brands at Cision, an earned media software intelligence company.

Your content program is only as good as the stories you are telling. I engage and inspire audiences with interactive and multimedia projects that serve all areas of the funnel and have experience scaling content programs globally to drive brand awareness, leads and revenue for the business. I own our keyword strategy and non-technical SEO for the business.

I revolutionized Cision’s outbound promotion efforts to amplify its inbound lead generation results by creating a multichannel campaign strategy that promotes discoverability, search rank, audience awareness, credibility, and ultimately more topline revenue growth. I also helped with our rebrand and watched Cision go public in 2017.