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Lauren Sleeper Likeable MediaStrategy can be a scary word to small businesses–especially social media strategy. What platforms should you be on? Where should you start? How do you increase your fan base? What’s the value?

In addition to Vocus’ free Social Media Strategy Tool that helps you create a strategy in six steps, we brought in the Director of Social Media Strategy for Likeable Media, Lauren Sleeper to be our guest today on #PRWebChat to talk a little more about social media strategy benefits, resources, and mistakes to stay away from.

Likeable Media is a social media and word of mouth marketing firm with over 200 clients that is the #118 fastest growing company according to the Inc 500.

Join us on Twitter at 2pm EST by following @PRWeb and hashtag #prwebchat to take part in the conversation. We look forward to seeing you there!

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About

I drive go-to-market content, SEO and social strategy for multiple brands at Cision, an earned media software intelligence company.

Your content program is only as good as the stories you are telling. I engage and inspire audiences with interactive and multimedia projects that serve all areas of the funnel and have experience scaling content programs globally to drive brand awareness, leads and revenue for the business. I own our keyword strategy and non-technical SEO for the business.

I revolutionized Cision’s outbound promotion efforts to amplify its inbound lead generation results by creating a multichannel campaign strategy that promotes discoverability, search rank, audience awareness, credibility, and ultimately more topline revenue growth. I also helped with our rebrand and watched Cision go public in 2017.

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