While social media impact is spreading like wildfire, there are still a large number of companies that are steering clear of online engagement. Christopher Koch does a great job of painting a picture of how ignoring social media can hurt your company, even if you are a research giant like McKinsey. The finer points of his message:
- No matter how strong your brand is, your company will suffer if you don’t maintain social media accounts with a human face
- Brands must respond to social media chatter both good and bad, or else they will look like they’re hiding something
- Social media is the best way to find out what the masses are saying about your brand
Koch’s social media impact article is a must-read for those who want a better idea of its all-encompassing impact. You can read the article in its entirety here:
How Social Media Muteness Endangers Your Company: The Crisis at McKinsey
Jackie Kmetz
~ Social Intelligence Crusader
