The Best Multimedia Content Guide for PR Success Download Your Copy
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Cheryl Lawson PRWebTake it from Cheryl Lawson–a long time PRWeb client and experienced events specialist: using press releases combined with social media can propel your biz to the top, which is why she’s hosting a free PRWeb webinar this week.

Big-Time Lessons on Online Publicity with a Small Biz Expert takes place this Wednesday at 2pm EST. During the webinar, Cheryl will discuss:

 

  • The channels your business should adopt– like social media, SEO, event marketing, and online news releases
  • How to use Twitter, Facebook and YouTube to your best advantage
  • How to listen and engage your friends, followers and fans
  • Time and resource management, analysis, best practices and much more.

Tripling Facebook fan counts and winning celebrity endorsements is the norm for Cheryl because of the tactics she employs and after the webinar is over, you’ll have all the tools and know-how to do the same. Register for the webinar here and we’ll see you on Wednesday!

 

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About

I drive go-to-market content, SEO and social strategy for multiple brands at Cision, an earned media software intelligence company.

Your content program is only as good as the stories you are telling. I engage and inspire audiences with interactive and multimedia projects that serve all areas of the funnel and have experience scaling content programs globally to drive brand awareness, leads and revenue for the business. I own our keyword strategy and non-technical SEO for the business.

I revolutionized Cision’s outbound promotion efforts to amplify its inbound lead generation results by creating a multichannel campaign strategy that promotes discoverability, search rank, audience awareness, credibility, and ultimately more topline revenue growth. I also helped with our rebrand and watched Cision go public in 2017.

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