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Michael Brenner B2B Marketing InsiderMichael Brenner is our latest guest on #PRWebchat this week with tips on B2B marketing.

Michael is the author of B2B Marketing Insider, co-founder of the social news site Business 2 Community and serves as Senior Director of Global Integrated Marketing for SAP, the worldwide leader in enterprise software and software-related services.

Follow Michael on Twitter and study up on his blog. Topics will include the implications of the increase of adult Twitter users on the business world, how to establish trust in B2B marketing, and how the ROI of social media relates to B2B marketing.

Join us from 2-3pm EST by following @PRWeb on Twitter and joining the conversation at hashtag #prwebchat using TweetDeck, TweetChat or TweetGrid.

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About

I drive go-to-market content, SEO and social strategy for multiple brands at Cision, an earned media software intelligence company.

Your content program is only as good as the stories you are telling. I engage and inspire audiences with interactive and multimedia projects that serve all areas of the funnel and have experience scaling content programs globally to drive brand awareness, leads and revenue for the business. I own our keyword strategy and non-technical SEO for the business.

I revolutionized Cision’s outbound promotion efforts to amplify its inbound lead generation results by creating a multichannel campaign strategy that promotes discoverability, search rank, audience awareness, credibility, and ultimately more topline revenue growth. I also helped with our rebrand and watched Cision go public in 2017.

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