I had the chance to attend the 3rd Annual Gravity Summit at UCLA earlier this week. And, wow, it was chock-full of social media information – so much so that I’ve broken my recap into two parts.
Today, I’ll cover the “Social Media Marketer of the Year” award and on Monday I’ll recap highlights from the amazing presentations I heard from Simon Mainwairing of FastCompany, Brian Dresher of Mashable, Justin Goldsborough of Fleishman Hillard, and Ramon DeLeon of Domino’s Pizza – so stayed tuned!
As I’ve been mentioning for the past couple of weeks, MC Hammer, legendary pop icon turned social media star, with over 2 million Twitter followers, was honored with the “Social Media Marketer of the Year” award. In his acceptance speech he spoke about the power of social media and how it has evolved and discussed how relevance differs from influence by saying: “The difference between relevance and influence is where we are right now.”
You can watch the MC Hammer’s award acceptance video here or by clicking the image above. The event was also featured in a segment on local broadcast coverage on KABC LA.
Congratulations, MC Hammer! Visible Technologies was proud to sponsor this event. Check back Monday to get the presentation highlights from this year’s Gravity Summit.
