You are not here because of your Klout score.” Words from Peter Shankman’s welcome speech at his fabulous 2010 holiday party at the Hudson Terrace in New York City. True to his word, the room was packed with not 250 top-tier executives or corporate suits, but those up and coming social media-lites like SavvyAuntie and PublicityGuru.

 

Peter Shankman Holiday Party  

You are here because you are passionate about helping others by sharing what we know.” Sponsored by top names like JetBlue and the Venetian Vegas Hotel, we filtered in from the cold NYC streets to the terrace, which featured a step and repeat for photos instantly transferred to thumb drives courtesy of Sprint, tables littered with tequila shots and shrimp cocktails floating through the air. The clincher? Custom Peter Shankman chandeliers and a wall filled with the Klout scores and pictures of all the attendees. Now that’s classy.

 

Peter Shankman Holiday Party 2010 Klout  

We consider friends and followers a privilege, not a right.” Friendly bartenders and top-notch DJ Gravy made it easy to mingle amongst the crowd, though there were too many people to count and I was sad I missed a few, such as unmarketing. Maybe next time. Meeting people who had used Vocus and PRWeb was a pleasure, and I was glad to offer my advice to anyone–whether they bought our product or not. The networking factor of this event was awesome and I was truly glad to be a part of it.

 

Vocus PRWeb Crew Shankman Holiday Party 2010
From left to right: Jiyan Wei, director of Product Management, PRWeb; Phil Braden, VP, Product Management, Vocus; Gary Lane Gibbs, VP, Business Development, Vocus; Stacey Acevero, community manager, PRWeb; Peter Shankman, founder of HARO 

Here’s a great video of Shankman’s speech at the party:

 

About

I drive go-to-market content, SEO and social strategy for multiple brands at Cision, an earned media software intelligence company.

Your content program is only as good as the stories you are telling. I engage and inspire audiences with interactive and multimedia projects that serve all areas of the funnel and have experience scaling content programs globally to drive brand awareness, leads and revenue for the business. I own our keyword strategy and non-technical SEO for the business.

I revolutionized Cision’s outbound promotion efforts to amplify its inbound lead generation results by creating a multichannel campaign strategy that promotes discoverability, search rank, audience awareness, credibility, and ultimately more topline revenue growth. I also helped with our rebrand and watched Cision go public in 2017.