In conjunction with the launch of our new Social Intelligence platform, Visible Intelligence we also released a white paper today titled, The Evolution of Social Intelligence – why organizations must move beyond today’s social media monitoring and social analytics to Social Intelligence- where social media data becomes actionable marketing and business strategy.
The white paper, written by Esteban Kolsky, Founder and Principal Analyst at thinkJar, with comments from Diane Terrell, VP of Corporate Communications for FedEx, describes how social media has evolved to Social Intelligence and what that means from an enterprise perspective.
To read the white paper, download it now.
