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Aug 12, 2011
Links We Love: August 12th
It’s time for our weekly roundup of our favorite reads in the world of marketing, PR, social media, and small business. This week: Deirdre Breakenridge’s toolkit for PR pros, measuring the value of social media engagement, a checklist for creating a great YouTube video, and a look at how, despite the rise of search and social, journalists’ number-one source of news is still PR people.
Jun 28, 2011
Guide to shooting professional interviews
We have been discussing video a lot over here, poring over tons of great blog posts on video strategies, even […]
Jun 23, 2011
Getting your videos noticed in YouTube
Did you know that YouTube is the second largest search engine in the world? Or that over 48 hours of […]
Apr 7, 2011
Burger King’s Spring Break Bikini Brawl
This post was written by Erin Hoffman, a social media analyst at Cision. There’s a lot of talk about engaging […]
Jul 21, 2010
Powerful Endorsements: Celebrity v Social Media
Celebrity endorsements attract a lot of attention. How much attention, you ask? A women’s razor commercial posted on YouTube garnered […]
Jun 22, 2010
BP’s “small people” gaffe: a study in the effects of quotability
Quotability is a big factor in the life span of a social media frenzy, so the “small people” comments by […]
May 27, 2010
The crossroads of PR, social media and SEO
How is social media changing the face of advertising and PR? How can PR and marketing pros leverage YouTube and other rich media sites?
Greg Jarboe, the president and co-founder of SEO-PR and author of "YouTube and Video Marketing: An Hour a Day" shares his thoughts with us on the changing face of PR, how "social search" is impacting SEO, and how PR professionals can leverage rich media sites like YouTube.
Sep 17, 2009
What the shift toward online video means for PR
This is a guest post by Michael Rinaman. Michael is a Reports Services Specialist in Cision’s Broadcast Monitoring group in […]
