writing
Feb 3, 2017
Creative Headlines Will Drive PR SEO & Success in 2017
The local, national and global consumer currently expects to be communicated with, on a multi-level, always updated stream of relevant news, all attainable through SEO. Search dominates. The desire for news opens an intensified need to generate compelling content, driven by creativity, headlines and related visuals.
Aug 11, 2014
4 Ways to Take Over the Media
“To be in the media, you have to become the media,” says Lee Odden, author of “Optimize.” Stop waiting for […]
Apr 1, 2014
35 Writing and Speaking Tips From Capitol Hill’s Best
The ability to communicate clearly is paramount to marketers and PR pros. Elevate your communications with 35 writing and speaking tips from veteran Capitol Hill speechwriters.
Feb 12, 2014
Key things to consider for aspiring bloggers
Recently I was asked for some advice about setting up a blog; not so much the technical aspects of it, […]
Jun 28, 2013
Content Unleashed: Free #VocusWebinar with Rohit Bhargava
Content, content, content. You need content for your news releases, your blogs, your website, your posts on social media…the content […]
Feb 7, 2013
Three Takeaways from Susan Young’s “Badass Social Media”
Susan Young is the author of the newly published The Badass Book of Social Media and Business Communication, which offers proven tips, techniques and insights about how social media works in business and marketing. Having followed Susan - named one of 75 Badass Women on Twitter - for many years, we jumped at the chance of a phone interview with her.
Dec 17, 2012
Writing Great Press Release Headlines
As the first thing readers see, your headline needs to work hard to grab attention. Make sure you get it […]
Dec 10, 2012
How a News Release Works and How to Figure Out Your Content
If you’re not sure whether press releases are a worthy part of your PR arsenal, let’s take a look at […]
Dec 4, 2012
3 Things to Include in Your Press Release That You May Have Forgotten
Want to make sure your carefully crafted press release is as effective as possible? This quick read for today gives […]
Dec 3, 2012
3 Things You Shouldn’t Include in Your Press Release
Press releases are a valuable tool that can be used in a variety of mediums – on your website, in […]
Nov 28, 2012
Press Release Hooks: How to Write Catchy Subjects, Headlines and Leads
Let’s face it – a well-written press release means nothing if no one reads it. While quotes from C-Suite members […]
Sep 21, 2012
6 Tips for Getting an A+ on Your First Press Release
We often share advanced tips and best practices on crafting a winning press release, but what about those who are […]
Apr 23, 2012
Take it from Shakespeare: 7 Writing Tips to Attract and Retain Readers
On this day in 1564, William Shakespeare was born. The great English dramatist and poet wrote 38 plays throughout his […]
Apr 20, 2012
PR News Roundup 4/20/12: 5 PR Blog posts You May Have Missed
It’s time for my weekly round-up of the best blog posts I have seen around the web this past week! […]
Jul 29, 2011
Links We Love: July 25-29th, 2011
Here are the best reads this week in PR, media relations and writing: 5) Email Press Release Optimization Circa 1999 […]
